Ford Johnson
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Data to insights, visually driven.

I transform raw data into understandable visuals and meaningful stories, enabling businesses to make informed strategic decisions.

Explore my work

Visual sensemaking

Crafting interactive and insightful data visualizations, including custom visuals tailored to specific needs, is a specialty that empowers stakeholders to understand complex information and drive strategic decisions. This approach focuses on clarity, accuracy, and actionable storytelling, ensuring data becomes a powerful tool for business growth.

An R-generated raincloud plot displays the distribution of sentiment scores for Seinfeld episode scripts. The plot compares the sentiment as analyzed by multiple lexicons, showing how each lexicon interprets the emotional tone of the same text data.
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Projects & Featured Work

🥨 Core Pretzel Index (CPI)
A custom comparison and ranking framework
TidyTuesday
Visuals created weekly using R and the Tidyverse
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